Behind Those Ads

Quick primer on advertising in/on public transit ...

Media Life Magazine - Your client seen riding the bus

Transit Ads

The NYC transit agency (MTA) unveiled their Google Maps ad-wrapped trains ... granted, these can get very gaudy, very quickly ... flip side however is the additional revenue stream. The MTA recently laxed its own regulations to allow fully wrapped cars, that decision can "realize over $125 million in 2008 in advertising revenues. If these new initiatives are implemented on a permanent base, the MTA expects these revenues to grow substantially."

Personally, I like the understated (like this Google Map one) and funny ones below ... I don't like the 17 foot high Sam Champion's of the world smiling at me. I get it. The news is on at 5 and you'll be doing the weather, sports and some inane 'man on the street' comment the Congress.











NYC The Blog: Google Wraps Times Square Subway Shuttle In Advertisement